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Fireside Chat: From Push to Pull, Adding Speed to Life


Amol Dethe
(By The Economic Times)


Satishwar Balakrishnan
Aegon Life Insurance

In a Fireside Chat at the Zopper NXT10 InsurTech Summit, Amol Dethe, Editor of ETBFSI, engages in a conversation with Satishwar Balakrishnan, MD & CEO of Aegon Life Insurance, addressing the persistently low life insurance penetration in India, despite the presence of private insurance companies for over two decades. The discussion centres around transitioning from a “push” to a “pull” model in the life insurance sector. Mr Balakrishnan explores the complexities involved in this shift, emphasizing the importance of creating compelling and customer-centric products to attract consumers organically. The conversation likely delves into factors such as customer awareness, trust-building, and the role of technology and innovation in designing products aligned with evolving consumer preferences. Insights into Aegon Life Insurance’s strategies, leveraging technology, and navigating regulatory aspects may provide a roadmap for the industry to enhance customer engagement and reshape the life insurance landscape in India. Overall, the Fireside Chat offers a platform to understand the challenges faced by life insurers and the key measures required for a transformative shift in the industry.


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