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Economic Times | June 27th, 2023

Won't sell if we can't make money says Zopper which refuses to spend on customer acquisition

Zopper founders, Surjendu Kuila (CEO) and Mayank Gupta (COO) enjoy the early mover advantage in the insurtech sector. However, they contend that the customer acquisition cost that they see now is so different from what they witnessed at the onset of their journey. Consumer awareness and technology have provided a major thrust to their business and the founders do not agree to dole out any money on customer acquisition. The company is witnessing a whopping 100%-150% CAGR, which is truly phenomenal.

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