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Economic Times | June 28th, 2023

Key insurance buying trends among the digital savvy youth of India

Unlike the youth world over, Indian youth are drawn towards saving. COVID-19 has been an eye-opener and has made the right financial investments the key agenda for all age groups.

As per Mayank Gupta, co-founder & COO of Zopper, Millennials and Gen Z are emerging as the top investors in the insurance sector. Apart from making investments in mutual funds, stocks, etc, they are more than compelled to invest in insurance plans to ensure that they are financially secure and safe. Insurance is fast becoming a top priority on the financial agenda for a major chunk of the young population.

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