Surjendu Kuila and Mayank Gupta's Noida-based startup Zopper has ushered in a period of modern-day embedded insurance policies. The rules have been reworked and never-ending growth prospects have been met. Zopper invaded the market in 2018 and the strategies of policy creation and distribution employed by the company are much more effective. The traditional distribution method is becoming less prevalent. The company's API platform is highly attractive to the customer, thus transforming the industry for all participants.