Imagine increasing your app’s revenue by 30%, boosting user retention by 25%, and enhancing customer lifetime value, all by adding an entire insurance business in just two weeks, with zero coding required. It might sound unbelievable, but that’s exactly what top insurtech companies in India are enabling for digital platforms today. According to industry research, embedded insurance represents a $100 billion opportunity globally, and yet, nearly 60% of non-insurance apps still haven’t capitalised on it. That’s a massive gap, and an enormous opportunity for forward-thinking digital businesses.
If you are wondering how to launch a full-blown insurance offering in your mobile or web app, without hiring developers or trawling through APIs and spending almost half of your business fortune in setting up a separate tech team, this guide will walk you through a proven approach that’s fast, scalable, and built for growth. Let’s dive in, but first …
Why Embedded Insurance Is the Next Big Growth Lever?
The Insurtech Boom
Insurtech is fast becoming mainstream. By 2024, global insurtech investment had reached $45 billion, with projections indicating that embedded insurance would drive the majority of that growth.
Zopper’s embedded insurance platform empowers consumer-facing apps, whether on ecommerce, fintech, mobility, or retail, to bundle tailored insurance at checkout, dramatically increasing conversion and upsell rates.
Why “Plug-n-Play” Matters
Traditional insurance integration requires complex API development, compliance checks, and UI design, all of which can delay a go-to-market by months.
A plug-and-play embedded insurance platform eliminates those bottlenecks, liberating businesses to focus on UX, marketing, and customer experience instead of dev cycles.
Step-by-Step: Launching an Insurance Business in 2 Weeks
Week 1: Strategy, Setup, Design & Brand Integration
1. Define Your Insurance Offering
Start by identifying which insurance products align best with your user business offerings. Options may include device protection plans for appliances, travel insurance for trip delays, health covers for healthcare product/service buyers, or extended warranties for smartphones. Focus on what resonates with your audience and adds value to their journey.
2. Choose and Sign Up with an Embedded Insurance Insurtech Enabler
Once you have decided upon the kind of insurance offering you are looking for, look for one of the top insurtech companies in India. Carefully review their trackrecord and portfolio and partner with the most trusted embedded insurance platform that provides a plug-and-play API solution, regulatory compliance, seamless backend and end-to-end claim support. This ensures you are set up for speed and scale from day one.
3. Discuss Your Pricing Strategy and Set It Up
Collaborate with your enabler to finalise the pricing models, underwriting rules, and risk management frameworks. With pre-configured templates, you can align offerings with your business goals without complex negotiations or manual configuration.
4. Get a Personalised Plug-and-Play Dashboard
Once everything is signed and sealed, your insurtech enabler will design and provide a seamlessly tailored dashboard/API where you can track policy sales, monitor claims, analyze user behaviour, and review compliance. This plug-and-play setup eliminates the need for coding while giving you full control and visibility by effortlessly getting integrated with your existing system architecture.
5. Finalise the Look and Feel of the Insurance Tab at Checkout
Customise how insurance is displayed within your checkout flow or Point-of-Sale (PoS) system. Add brand elements like logo, colors, and copy prompts like “Secure Your Purchase” or “Protect What Matters.” This ensures insurance feels native to your app or platform.
Week 2: Test, Integrate, and Launch
6. Time for Beta Testing
Run simulated transactions to test the insurance buying journey from end to end—policy issuance, payment integration, and customer notifications. Resolve gaps early to ensure a flawless customer experience.
7. Integrate the API with Your System Architecture
Although the solution is no-code, lightweight API integration ensures that your insurance tab syncs with your existing app or system architecture. This allows smooth communication between your platform, the enabler, and insurers.
8. Train Your Representatives on the Backend Dashboard
Before going live, get your team trained to navigate the backend dashboard. This equips them to monitor policy sales, make data-driven decisions, and ensure compliance—all without developer involvement.
Why This Works, and Why It Matters?
1. Speed to Market
Launching in just two weeks gives you a decisive advantage. You’re first to market with insurance offerings, gaining share in the embedded insurance solutions space.
2. Minimal Operational Overhead
With plug-and-play architecture, there’s nothing for your engineering team to manage. Updates, compliance, and onboarding are handled by the insurtech provider.
3. Higher Revenue, Better UX
Embedded insurance driven by insurtech integration boosts AOV and retention; users appreciate the seamless experience and are more likely to engage with their receipts, policy dashboards, and value-added services.
4. Data-Driven Scalability
The analytics tools reveal what sells, when, and how. You can roadmap new products, travel, health, device protection plans based on real usage data and user demand.
Rethinking Insurance as a Growth Lever
Embedding an insurance offering into an app no longer takes months of effort. With the right platform, it can be up and running in weeks. For digital brands, this means insurance at checkout that actually works - better margins, smoother claims, and a stronger customer experience. And platforms like Zopper enable brands to diversify their revenue streams with their customised, scalable insurance solutions.
